2026 | Sydney, Melbourne, BrisbaneFamily-first car experiences that go beyond the showroom with Baby and Car
Connecting car brands with modern families — through real-world experiences with qualified driving instructors, car seat accredited trainers and our automotive reviewers.
Why use Baby and Car
Buying a family car is one of the most overwhelming and high-stakes decisions parents make. Families are expected to navigate conflicting information, generic reviews and spec-led messaging, while trying to work out one simple thing: will this car actually work for our life?
At Baby & Car, we get it — because we talk to families every day. We’re in the comments, DMs, inboxes and face-to-face conversations hearing the same frustrations on repeat: Will my car seats fit properly? Can I access the third row easily? Is this practical with kids, not just during a test drive?
In 2026, our events are built to cut through overwhelm, build trust, and translate vehicle features into family-relevant benefits. Instead of surface-level engagement, your brand can gain meaningful interaction with a highly motivated family audience, supported by education, hands-on experience and genuine conversation.
Family Experience Days
Immersive, family-first events designed to let parents experience vehicles in a way that reflects real life — with children, car seats, prams and everyday scenarios in mind. For brands, these events drive high-quality engagement, brand trust, and meaningful exposure with families actively considering their next car.
Educational + Demo Dealership Events
Education-led sessions that translate vehicle features into clear, family-relevant benefits through hands-on demonstrations and expert guidance. Brands benefit from informed, confident audiences, stronger product understanding, and higher-intent leads built through trust rather than sales pressure.
Research & Insight Sessions
Structured events focused on gathering real-world feedback from families at key life stages, providing brands with valuable consumer insight, qualitative research, and a deeper understanding of how families interact with vehicles in practical settings.
Content & Community Activations
Events designed to bring brands into genuine conversation with families while capturing authentic, family-focused content. These activations deliver evergreen content, community connection, and brand credibility through real experiences shared by real parents.
About Baby and Car
Baby & Car is a family-first automotive platform specialising in real-world vehicle education, child seat expertise and parent-focused insights.
We work at the intersection of families, cars and trust, translating complex vehicle features into practical, everyday understanding for parents. Through content, events and community-led experiences, we help car brands connect meaningfully with modern families at key decision-making moments — building confidence, credibility and long-term brand trust.
We facilitate brand new car seat purchases, car seat installation and one-on-one family car buying consulting.
Our Services
Event strategy & planning
Family audience recruitment
On-site hosting & education
Child seat demonstrations
Content capture (short-form, long-form)
Research & feedback collection
Post-event reporting
Event Packages
Small-scale Package (10-15 families)
Brand Discovery Event
A polished, smaller-scale activation designed as a low-risk introduction for brands. Perfect for dealerships or new launches, these events engage 10–15 families in a highly controlled, family-focused environment.
Baby & Car handles event planning, hosting, and audience recruitment, while brands can choose to observe or participate. This package focuses on lead generation, brand awareness, and product education, giving families a hands-on experience with vehicles in real-world scenarios.
Optional content capture or research add-ons are available for your brand if you’re looking to extend engagement beyond the day.
Inclusions
Event Planning & Coordination
Baby & Car manages part of the logistics, scheduling, and on-the-day operations.
Audience Recruitment
Targeted recruitment of 10-15 families relevant to your brand and model.
On-Site Hosting & Facilitation
Baby & Car can lead parent interactions, demonstrating vehicles, features, and family-friendly benefits. Alternatively, Baby and Car provides the clientele and brands can observe, assist, or engage directly as desired.
Optional Add-Ons
Content Capture – Photos, short-form video, or testimonials for marketing use.
Research Insights – Optional collection of parent feedback for product development or marketing purposes.
Post-Event Summary – High-level recap including family feedback and engagement highlights.
Mid-scale package (20-40 families)
Family Test & Learn Event
Designed for medium-scale activations, the Family Test & Learn Event expands engagement with a larger, highly relevant family audience.
This package allows brands to move beyond awareness and into deeper education, hands-on interaction and consideration-stage engagement. Families experience vehicles in real-world scenarios involving children, car seats and everyday use, supported by expert-led guidance from Baby & Car.
Baby & Car manages event planning, hosting and audience recruitment, while delivering structured, on-site education that helps families clearly understand how a vehicle fits into family life.
Your brand can choose to actively participate or observe, creating flexibility depending on objectives and internal resourcing.
With a strong focus on lead generation, brand awareness and product education, this package also allows for optional research and post-event insights, helping brands capture meaningful feedback from families at key decision-making stages.
Inclusions
Event planning & coordination
Full coordination, logistics and on-the-day management by Baby & Car
Expanded audience recruitment
Targeted recruitment of 20-40 families relevant to your brand and model.
Hands-on vehicle & lifestyle scenarios
Interaction with vehicles, car seats, prams and everyday family setups in a non-dealership environment, creating a non-sales environment.
Optional Add-Ons
Content capture – Photos, short-form video, or testimonials for marketing use.
Research insights – Optional collection of parent feedback for product development or marketing purposes.
Lead capture & engagement touchpoints (NEW)
Structured opportunities to engage families at consideration stage with real-time data for your brand to retarget these customers. Access to their information including demographics, buyers considerations and vehicle purchasing timeline.
Post-event summary
High-level recap including family feedback and engagement highlights.
Large-scale package (80-100 families)
Flagship Family Experience
The Flagship Family Experience is a large-scale, high-impact activation designed for brands looking to make a meaningful statement with families.
Hosted at iconic locations such as RACQ or the Lang Lang Proving Ground, these events engage 80+ families through immersive, real-world experiences that go far beyond a traditional launch or showcase.
This is where your brand is positioned as a family-first innovator, not just vehicle providers.
These experiences combine hands-on vehicle interaction, expert-led education, curated content creation and community-driven activations across a full-day or multi-day format.
Baby & Car manages the entire experience — from strategy and planning through to hosting, audience recruitment and post-event reporting — ensuring families feel informed, supported and confident throughout.
Your brands can choose to be deeply collaborative on-site or attend in an observer capacity, depending on objectives and internal resources. Built to maximise lead generation, brand awareness and product education, this package also offers optional research insights and long-term content capture, delivering tangible value well beyond the event itself.
Inclusions
Strategic event design & planning
End-to-end development of a large-scale, family-focused activation with driving instructors, catering, vehicle logistics etc
Iconic venue & experience management
Large scale venues with provide multi-experience activations for customers to take part in. For example: a small drive loop, a car seat fitting station, a garage park test.
Hands-on vehicle & lifestyle scenarios
Interaction with vehicles, car seats, prams and everyday family setups in a non-dealership environment, creating a non-sales environment all run by the Baby and Car team.
Content capture (NEW)
Photos, short-form video, or testimonials for marketing use. Licenced for organic and paid marketing for 3 months.
Collection of parent feedback for product development or marketing purposes.
Lead capture & engagement touch points
Structured opportunities to engage families at consideration stage with real-time data for your brand to retarget these customers. Access to their information including demographics, buyers considerations and vehicle purchasing timeline.
Post-event summary (NEW)
High-level recap including family feedback and engagement highlights.
Education-led sessions (NEW)
Structured demonstrations translating vehicle features into practical family benefits as well as a live Q&A style for customers to have their questions answered.
Research insights (NEW)